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Introducing the
NEWBORN SHOP
The Fabric Moms Swear By
Stretchy & designed to fit longer through every growth spurt.
Keeps baby calm, dry, and comfortable all day & night.
Prevents overheating so baby sleeps deeper, longer, & comfier.
Gentle enough for the most sensitive & eczema-prone skin.
Convertible Rompers
One romper. Two modes. Endless wear.
knotted gown sets
Made for smoother newborn nights.
Infant Layette Set
Your baby’s first outfit, perfectly bundled.
Footies
All-in-one comfort from head to toe.
no scratchy tags, just cozy comfort
double zipper for easy diaper changes
fold-over mittens for scratch-free sleep
fold-over cuffs from romper to footie
perfect for hospital photo ops
adjustable knot for easy diaper changes
fold-over brim for little heads of all sizes
a complete outfit in one set
no elastic pressure on little bellies
easy-access openings for faster diaper changes
built-in footies keep tiny toes warm
2-way zipper makes changes easier
breathable & temp-regulating bamboo
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curated & perfect to gift
GROW WITH ME bundles
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shop by occasion
Curated styles
Everything you need for baby's first journey.
Made for snuggles, sleep, & rapid growth.
Welcome to the VIP Mama Club 💫
- 100K+ moms sharing sneak peeks, drop day hype, real mom life, & way too many outfit pics (zero regrets).
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- VIP perks + surprises
